• Gain insights into personality traits for positions that require significant client interaction 
  • Improve employee productivity and satisfaction by matching a candidate’s combination of personality traits to job fit
  • Helps identify candidates most suitable for a specific job
  • Supports decreases in employee turnover
  • Evaluate current employees for developmental purposes

The Comprehensive Personality Profile® (CPP®) helps employers efficiently and accurately determine whether a job candidate’s individual combination of personality traits is a good fit for a specific job or training program. 

This test measures seven primary and ten secondary personality traits, which identify candidates as one of four common personality types: Driver, Supporter, Thinker or Motivator. The CPP is especially effective for positions requiring significant client interaction, such as customer service, telemarketing and sales. 

Traits Evaluated:

Primary TraitsSecondary Traits
  • Emotional Intensity
  • Intuition
  • Recognition Motivation
  • Sensitivity
  • Assertiveness
  • Trust
  • Exaggeration
  • Ego Drive
  • Interpersonal Warmth
  • Stability
  • Empathy
  • Objectivity
  • Independence
  • Aggressiveness
  • Decisiveness
  • Tolerance
  • Efficiency

Organizations that measure personality traits as part of their hiring process are better able to understand how a candidate’s personality can impact job satisfaction and performance. This understanding helps reduce recruitment costs and turnover. The CPP may be used for hiring and employee development purposes. 


Job-specific Score Ranges

  • 700 job profiles are available in our comprehensive Job Index Engine
  • Custom job profiles can be created by our team of Industrial/Organizational professionals

Two Administration Methods Available

  • Online administration, scoring and reporting 
    • Remote or on-site from any computer with Internet connectivity 
    • Individual and group administration 
    • Results are available in minutes 
  • Paper and pencil administration  
    • Fax-back or template scoring 
    • Includes step-by-step administration guide 
    • Individual or group administration 

Intuitive Results Reports

  • Five unique reports are generated 
    • Selection Report – 5 pages
    • Manager’s Supervisory Report – 9 pages
    • Sales Manager’s Report – 9 pages
    • Sales Training Supplement – 3 pages
    • Individual’s Self Report – 10 pages
    • Our simple, three-color system—Green, Yellow and Red—indicates candidate suitability compared to the ideal scoring ranges for that position

Simple Candidate Record Management in Wonderlic Online

  • Sort and filter tools enable you to quickly rank, order and prioritize candidates based on score
  • Candidate progression through your hiring process can be easily tracked

Client Stories

“It’s an effective tool and it makes us confident that we're hiring the right people for the job.”

“ personal opinion is that Wonderlic offers the most in-depth solutions.”

Founded in 1989, Cleveland Tubing, Inc. is a manufacturer of specialty drinking straws, molded plastic parts and a number of custom-designed applications using corrugated plastic tubing.

"The sky is the limit and without Wonderlic none of this could have happened."

“It’s part of how we do recruiting now. We don’t want to do anything without seeing Wonderlic results first.”

“The Wonderlic Comprehensive Personality Profile is amazingly accurate.”

The WPT-R gives us indicators that they can “get it,” if they can put the pieces together and do the job... The CPP focuses on call courage and their ability to handle rejection and fit in with our team.”

“We can identify an aptitude for skill development and opportunity for growth.”

“I am always looking for ways to improve what we do. If you have a limited amount of time and money to invest in people, you want to invest it where you have the best odds of success. So I invest in Wonderlic assessments.”

"Can candidates only be trained to do routine tasks, or are they capable of performing tasks that are more complex? The test tells me all of that.”

“Hiring the wrong person is more costly to the company than we can measure,” she says. “Wonderlic has allowed us to really pinpoint the person who is our best fit.”  

“We couldn’t be more pleased with how this has helped our process”

“Wonderlic tests are an accurate measure of how a person will perform.”

“...It allows me to be more open with them and helps us all communicate better.”

“I’ve seen the Wonderlic tests work for twenty years, which is why I believe in them.”

“The internal use of the online tests is triple what we anticipated.”